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Intro to Business News is South-Western's service to provide summaries of the latest Business news stories. Review the brief summaries and, for stories of interest, select the full summary. |
| PROMOTIONS AND PRICING | |
| Title | Brief Summary |
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Spider-Man 3 premiered worldwide in spring 2007, garnering mixed reviews and smashing international box-office records. The third installment in the billion-dollar-plus franchise didn't achieve success on its own; the Sony Pictures promotion effort cast a wide web, netting big partnerships with Wal-Mart, Burger King, and General Mills. (Updated May 2007) |
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When companies dream of golden promotion opportunities, they often dream of endorsements from sure-footed celebrities, like Yao Ming and Bill Cosby, or sponsorships with NASCAR. But not all promotional efforts work out as planned. What happens when a seemingly golden pitch opportunity turns out to be pure promotional pyrite? (Updated November 2006) |
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Microsoft has announced that it will offer customers a two-tier pricing plan on its soon-to-be-released Xbox 360 video game console. When the next-generation console goes on sale this holiday season, buyers will have the option to purchase a bells-and-whistles version for $399 or a no-frills version for $299. (Updated October 2005) |
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Oil prices have risen dramatically in recent months, "fueling" fears of cost-push inflation. But because stiff competition has kept many business owners from raising their prices, most small businesses have been forced to find creative ways to cut their costs. (Updated August 2004) |
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This article discusses Apple decision to price its new version of its iPod product line at a relatively high price. The decision is linked to both cost and positioning issues. (Updated April 2004) |
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Three professionals are asked to answer a question on balancing commerce and responsibility when marketing food to children: Martin Glenn, President, PepsiCo UK, Craig Smith, Associate Professor of marketing and ethics and Associate Dean of the Full-Time MBA Program, London Business School, and Debra Shipley, MP for Stourbridge and a member of the culture, media and sport committee. (Updated April 2004) |
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This article sheds light on the issue of price discrimination and the Internet. It argues that the collection of massive amount of private data, made possible by the Internet, will also make it easier for companies to charge different prices to different customers for the same good or service. While price discrimination towards consumers is legal and most profitable for companies, it is rarely looked upon kindly by customers. (Updated December 2003) |
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This article describes how digital recording devices have changed the viewing habits of the young television audience. It poses two questions regarding commercials as a medium for promotion: Is the time of mass-market driven commercials coming to an end and, if so, what will replace it? (Updated December 2003) |
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