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Intro to Business News

Intro to Business News is South-Western's service to provide summaries of the latest Business news stories. Review the brief summaries and, for stories of interest, select the full summary.
BUSINESS COMMUNICATION
Title  Brief Summary 
The Art (and Science) of Persuasion
Full Summary
How do business communicators know which words are effective at wooing audiences? One communications expert believes the answer lies with his high-tech "People Meter."
(Updated May 2007)
Lenovo Works To Improve Cross-cultural Communication
Full Summary
China-based computer firm Lenovo has plans to become a competitive force outside of its own country. However, to achieve those plans, managers must work out the communication and cultural barriers that present challenges to the firm.
(Updated April 2007)
Instant Messaging That's Okay With the Boss
Full Summary
Instant messaging (IM), the Web-based communication feature developed by companies like AOL, MSN, and Apple, is wildly popular with everyday Internet users. But two companies are now beefing up IM technology to make it an indispensable enterprise tool for business.
(Updated May 2006)
BlackBerry Gets Out of a Jam
Full Summary
Research In Motion finally reached a settlement over patent infringements that had the Canadian wireless manufacturer caught up in a high-profile courtroom drama. The company's $612 million payout ends a multi-year standoff that nearly shut down RIM's popular BlackBerry e-mail system.
(Updated April 2006)
In the Palm of Microsoft's Hand
Full Summary
Microsoft Corp. and its longtime rival in the mobile software market, Palm Inc., recently announced that Palm's Treo 700 mobile smartphone will soon be powered by Windows operating software. Executives from the leading computing firms said that the new licensing partnership will enable the Treo handheld device to grab market share from competing products including Research in Motion's Blackberry, Dell's Axim and Hewlett-Packard's iPAQ.
(Updated November 2005)
Employers must be up front with employees, who are well equipped to cut through the spin
Full Summary
This short article argues that employers should be more honest when communicating with their employees. The author reasons that honesty will lead to more trust, loyalty and productivity.
(Updated March 2004)
Speaking the same language: Six strategies for staying in sync with foreign markets. (Language & Translation)
Full Summary
This article emphasizes the value of relationship building in business. It examines the struggles that Americans doing business in foreign countries often encounter. In addition, it provides a strategic, yet very practical approach to resolving many of these challenges.
(Updated December 2003)
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