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| The Rise, Fall, and Rising Again of Bill Gross | |||||
| Topic | Entrepreneurship | ||||
| Key Words | Entrepreneurs, multipreneurs, entrepreneurial traits, startups | ||||
| InfoTrac Reference | A135349467 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Bill Gross got his entrepreneurial start as a teenager in the early 1970s when he founded a company that sold solar-energy products. After making a successful venture into Lotus software in the 1980s, the California native struck gold in Silicon Valley. The Internet boom was taking off with fierce momentum, and Gross capitalized by launching successful Web firms like CitySearch, eToys, and GoTo.com--the company that pioneered paid-search advertising for the Internet.
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| Source | Nadira A. Hira, "Idealab Reloaded: Surprise! Ex-dot-com-wizard Bill Gross is back," Fortune, Sept 5, 2005 v152 i5 p143. | ||||
| Instructor Discussion Notes | Discussion Notes
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