South-Western - Management  
IT entrepreneur pushed the economics of computer sales, manufacturing and distribution into another dimension
Topic Entrepreneur, Michael Dell
Key Words Entrepreneurship, Dell, VAR
InfoTrac Reference A111273061
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News Story

Nineteen years ago, Michael Dell started his business, building and selling computers from his University of Texas dorm room. Since, then, Michael has not only built a $40 billion company, which refined build-to-order manufacturing into a science and reshaped the competitive landscape for computer makers and solution providers, he also has grown from entrepreneur to seasoned CEO of a Fortune 500 corporation. What were the keys to Michael Dell's success? The article suggests a few: A clear and consistent business vision, a continuous effort to reduce costs, a willingness to change the company in response to customers' input, and a shift from order fulfiller to problem solver.

Questions
1.

What were the keys to Michael Dell's success?

2.

Computer Reseller News inducting Michael Dell into their Industry Hall of Fame is a bit like a death row inmate honoring his executioner. Why would they do such a thing?

Source "Steven Burke, Michael Dell, IT entrepreneur pushed the economics of computer sales, manufacturing and distribution into another dimension" Computer Reseller News, Dec 15, 2003.
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