![]() |
| Lenovo Works To Improve Cross-cultural Communication | |||||
| Topic | Business Communication | ||||
| Key Words | Barriers to communication; communication champion; channel richness; upward, downward, and horizontal channels, communication apprehension; nonverbal communication | ||||
| BCRC InfoMark | If your textbook came with a BCRC access code, click here to login on. Click here to read the full article. |
||||
| InfoTrac Reference | A159344875 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
||||
| News Story |
How does a company with a mission to conquer the world sidestep the communication and cultural barriers that stand in its way? For Chinese computer firm Lenovo, becoming a truly global business means re-examining the way communication takes place throughout all levels of the company, and across domestic and foreign units. |
||||
| Questions |
|
||||
| Source | "Bold fusion; Face value. (William Amelio wants to turn Lenovo around through cross-cultural thinking)," The Economist, Feb 17, 2007 v382 i8516 p70US | ||||
| Instructor Discussion Notes | Discussion Notes
These notes are restricted to qualified instructors only. Register for free! |
||||
Return to the Business Communication Index
©2007 South-Western.
All Rights Reserved