Building good interpersonal relationships is a critical part of the business endeavor. As Americans may start many business relationships with an image disadvantage, considering the U.S. has a worldwide reputation as something of a cultural gorilla. Americans who work internationally are often challenged with engaging in meaningful relationship building with foreigners. Simply stated, what is meaningful for an American may not only lack value for a foreigner, but it actually may even be insulting. Americans must educate themselves when working on relationship building with foreigners. In order to be successful, Americans must be proactive in learning about other cultures and how those cultures operate. Learning about issues such as money usage, holiday schedules, staying informed regarding current events are all tactics that Americans need to use if they want to become global "business players".