|
New titles from South-Western business communication!
Organizational Communication by Alan Zaremba recently published. This to-the-point
text covers the broad spectrum of organizational communication, balancing
theory and application. Its strong structure guides the reader through
learning the key concepts, then helps them apply the concepts to their
everyday communication. The author examines current and controversial
topics including ethical issues, crisis communication management, and
the effects of emerging communication technologies, giving a real-world
perspective on today's communication process.
e-Technology and the Fourth Economy
A 2nd paperback in the Managerial Communication Series edited by James
O'Rourke has recently published. As with the other titles in the series
this book is designed to teach users how to communicate and manage in
today's competitive environment.
e-Technology and The Fourth Economy, written by Carolyn A. Boulger with the
help of renown Swedish communication consultant Hans Johnsson, examines
the emergence of a fundamental revolution on how technologies have influenced
and transformed the way people work, live, and earn a living.
Available Now!
A 3rd title in the series Communication in a Virtual Organization (Sandra D. Collins)
will publish fall of 2002 with the remaining books in the series coming
out in 2003.
Available
Now!
|
feature title
