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The
AMA Guide to the Globe: Managing the International Marketing Research
Process |
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Investment
Banking: Modern Valuation Techniques and Transaction Analysis |
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Global
Business Practices: Adapting for Success |
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Explorations
of Marketing and Society |
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Brand
Management with Brand Metrics |
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Limit
Your Legal Risk: Issues and Action Plans for the Business Manager |
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Dictionary
of Business Terms |
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Managing
Global Accounts |
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Creating
the Marketing Experience - New Strategies for Building Relationships with
Your Target Market |
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Escaping
the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect |
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Managing
Sales Leads: Turning Cold Prospects into Hot Customers |
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Outsourcing the
Sales Function: The Real Costs of Field Sales |
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The New Marketing Conversation: Creating
and Strengthening Relationships Between Buyers and Sellers |
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Brand Babble: Sense
and Non-sense About Branding |
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Up
Against the Retail Giants: Targeting Weakness - Gaining an Edge |
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Marketing Scales Handbook, Vol. I by Bruner II/Hensel ISBN: 0877572267 |
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Marketing Scales Handbook: A Compilation of Multi-Item Measures, Volume
III by Bruner II/James/Hensel ISBN: 0877572909 |
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How To Measure
Service Quality & Customer Satisfaction: The Informal Field Guide
for Tools and Techniques |
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Marketing
Research: State-of-the-Art Perspectives |
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New Products: The
Key Factors in Success |
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Marketing
to Ethnic Consumers: An Annotated Bibliography |
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The Export Marketing
Imperative |
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The
Moral Dimension of Marketing: Essays on Business Ethics |
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Services Marketing
Self-Portraits: Introspections, Reflections, and Glimpses from the Experts |
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The
Customer Learning Curve |
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Preference Structure
Measurement: Conjoint Analysis and Related Techniques (2nd edition) |
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Creating
the Marketing Experience |
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Public Relations:
A Complete Guide |
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Farce
to Force: Building Profitable E-Commerce Strategies |
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Segmentation and
Positioning for Strategic Marketing Decisions |
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Measuring
Customer Satisfaction: Hot Buttons And Other Measurement Issues |
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Managerial Applications
of Multivariate Analysis |
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Marketing
Masters |
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Accountable Marketing:
The Economics of Data-Driven Marketing |
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The
Case for B2B Branding |
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Proposal Strategy |
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Complaint
Management: The Heart of CRM |
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Trade Show &
Event Marketing: Plan, Promote & Profit |
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Consumer
Panels 2nd ed |
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Advertising Research:
The Internet, Consumer Behavior, and Strategy |
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Competitive
Intelligence: A Framework for Web-Based Analysis and Decision Making |
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Online Legal, Regulatory
& Intellectual Property Research |
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Introduction
to Online Accounting and Financial Research |
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Online Investment
Research |
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Online
Market & Industry Research |
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Online Company
Research
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Ten
Key Customer Insights - Unlocking the Mind of the Market |
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Strategic
Sales Leadership - Breakthrough Thinking for Breakthrough Results
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Online
Competitive Intelligence Research |
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Mastering Global
Markets: Strategies For Today's Trade Globalist
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Business
to Business Marketing Research |
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One
Customer, Divisible - Linking Customer Insight to Loyalty and Advocacy
Behavior
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Managing
Global Accounts |
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The
White Paper Marketing Handbook |
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Marketing
Scales Handbook Vol IV
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Data-Driven
Business Models |
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Creating
Do-It-Yourself Customers |
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